ALL HALO TOYS MOVIE

Mattel CEO Ynon Kreiz said during the call that the first wave of movie-related products had sold out, and that Mattel plans to release more products timed for the holidays.

ALL HALO TOYS MOVIE

On June 1, the company released a new collection of toys, which included Barbie and Ken dolls pegged to characters in the movie and a toy replica of Barbie’s three-story DreamHouse. Mattel, riding high on the pink wave of “Barbie,” told analysts during its recent earnings call that the toymaker has big plans to stretch the Barbie halo effect well beyond just the movie. “Barbie,” which hit theaters on July 21 is distributed by CNN’s parent company, Warner Bros. The “Barbie” movie, from director Greta Gerwig, scored the largest opening weekend of 2023, and is now the highest-grossing movie at the domestic box office this year, taking the crown away from “Super Mario Bros.” The Barbie brand additionally had six of the top-ten selling items within the dolls category in the period.ĭemand for Barbie products from the movie’s record-making success isn’t surprising. 1 dollar-growth brand within the dolls category at retail in the two-month period.

The Circana data also showed Barbie was the No. “That’s a significant increase,” said Jaime Katz, an analyst with Morningstar who covers Barbie toy maker, Mattel. New York (CNN) - The ‘Barbie’ movie, which turned into a global box office phenomenon in a matter of weeks, appears to be energizing sales of Barbie toys after its summer release.īarbie toy sales in the US increased 25% for the July-August combined months compared to the same two-month period a year ago, according to the most recent data from market research firm Circana, which tracks retailers’ point-of-sale data.

All halo toys